PLX (Professionally Licensed Experts) represents luxury, innovation, and cultural revolution in the nail industry. Our brand is synonymous with being “Ford Tough yet Luxurious”—offering a product that’s durable, beautiful, and healthy. We bridge tradition with modernity, infusing Black and Brown excellence into every detail. Our approach is bold yet minimalist, refined yet relatable.

We are not just selling nail products; we are pioneering a lifestyle movement. Our brand stands for:

• Community and Culture: Building a supportive and inclusive space for beauty enthusiasts, professionals, and clients alike.

• Innovation and Integrity: Educating on proper nail care, offering exclusive products that are hypoallergenic, non-toxic, and long-lasting. We’re transparent and honest—no false promises.

• Empowerment and Representation: Creating a space for diverse voices, challenging industry norms, and empowering communities of color.

Exclusive Products

1. Exclusivity and Innovation: Our products are exclusive to PLX salons—no at-home use. We are the only brand to offer a fully integrated nail system that’s odor-free, hypoallergenic, and long-lasting. If a client experiences chipping or breakage, we fix it for free, ensuring a worry-free, hustle-free experience.

2. Luxury Made Attainable: High-quality, luxurious products that are affordable because they last longer and require fewer visits.

3. Educational Approach: We educate both nail techs and clients, transforming nail care from a routine to an informed, empowered experience.

4. Community-Driven Experience: Through The Nail Club, we build a connected community that extends beyond services—engaging members through events, podcasts, social media, and exclusive merchandise.

Who we serve

• • Active Entrepreneurs and Working Women (18-65) who are style-conscious, time-constrained, and value high-quality, long-lasting products.

  • Men and Women in Sports looking for protective and durable nail solutions.

  • Beauty Enthusiasts and Professionals seeking innovative education and exclusive product access.

  • Affluent Event-Goers attending high-end functions, corporate events, yacht parties, and fashion shows.

Professionally Licensed Experts Mission

• Inspirational and Innovative: We are pioneers—encouraging our audience to redefine beauty standards and embrace a healthier, more sophisticated approach to nail care.

• Informative and Relatable: We educate without preaching, delivering value through easy-to-understand content that resonates with diverse audiences.

• Luxury Yet Approachable: We balance exclusivity with inclusivity, making luxury attainable through authenticity and community connection.

Join The Revolution

PLX is more than a nail brand—it’s a revolution in beauty and culture.
Born from a legacy of innovation and resilience, PLX carries forward the vision of Liquiplex!, a revolutionary product passed down from mentor to mentee, bonded by family and integrity. Our founder, a Dominican Black woman, saw an opportunity to sprinkle Black girl magic on a top-secret product that’s been an industry secret for 20 years. Now, we’re taking this legacy international, breaking barriers and challenging stereotypes.

Our journey is one of integrity, cultural pride, and bold innovation. We are here to change the narrative—redefining luxury, empowering communities of color, and transforming the industry with products made “For Us, By Us.